Cloud APIs offer better tools and services to businesses to manage chats and respond to customers effectively. If you follow WABetaInfo since a long time, you surely know our page about Terms of Service, where we talked about solution providers several times.

At your side, itвЂ™s just changed the way used to mark Business Accounts in the chat today.ДЄfter securely sending the message using end-to-end encryption, it depends on the business account how they process your message, because the way they use to store your chat with them may be different: they may rely on Facebook services or a third-party company. As spotted by techcrunch, WhatsApp is now beta-testing a new Cloud API that offers new services and, depending on which business account youвЂ™re chatting with, WhatsApp is now marking it better when business accounts are using external services to store your chats with them:ДЄs you can see in this screenshot, changes are not about end-to-end encryption, because when you chat with a business account, your messages are still end-to-end encrypted. After releasing the new WhatsApp beta for iOS 2.21.220.16, WhatsApp now highlights better when youвЂ™re chatting with a Business account.

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